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  • Press Release| August 16, 2014 [Wall Street Journal] ‘Roaring Currents’ Become South Korea’s Most-Watched Movie

    South Korean film “Roaring Currents” on Friday became the most-watched movie in national cinema history after admissions topped 13 million in a little over two weeks, equivalent to over a quarter of the country’s 50-million population.

    Based on a 16th-century naval battle led by the nation’s biggest war-hero, the film has earned about 102.5 billion won ($100.5 million), according to Korean Film Council, which keeps official box-office records.

    That puts it behind all-time earnings champion “Avatar,” the Hollywood science-fiction movie directed by James Cameron, which pulled in 124.9 billion won after it was shown in local theaters from late 2009. “Avatar” was popular in 3-D and IMAX versions, which have higher ticket prices. “Roaring Currents” isn’t being shown in those formats.

    The Korean film has set multiple other local records, including the first time a movie has been watched by more than one million paying customers in a single day. It has been watched by South Korean President Park Geun-hye.

    The movie portrays a battle led by Admiral Yi Sun-shin, who in 1597 who defeated a Japanese fleet that far outnumbered his own. The admiral’s statue guards the main boulevard of downtown Seoul. His name is among those most cited by politicians as a role model.

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